Bromma is pleased to announce the appointment of Federico Botero as Vice President, Sales & Services, Americas, effective September 1, 2025.
Federico has been with Bromma since 2013, progressing through a variety of leadership positions, most recently as Director of Sales and Services for the Latin America and Caribbean region. Over his 12 years with Bromma, he has built extensive experience across both equipment and service, developed strong customer partnerships, and delivered sustained growth in the Americas.
In his new role, Federico will lead Bromma’s sales and service activities throughout the region, bringing his deep market knowledge and customer focus to further strengthen Bromma’s position as the global leader in crane spreaders. He will continue to be based in Florida.